Module 1: Introduction to Advertising
Module 2: The Advertising Agency
Module 3: Advertising Ethics & Social Responsibility
Module 4: The Advertising Audience
Module 5: Advertising Research
Module 6: Advertising Strategy
Module 7: The Advertising Campaign Plan
Module 8: The Advertising Campaign
Module 9: Advertising Creative
Module 10: Art Direction & Copywriting
Module 11: Advertising Media
Module 12: Media Planning & Buying
Module 13: Sales Promotions
Module 14: The Pitch