This course provides students with a strong foundation in fundamental marketing concepts. It teaches key principles and practical application of marketing in the workplace setting. Students will analyze the seven core functions of marketing and practice the creative problem-solving process in project-based assignments.

This course uses our Knowledge, Skills, and Attributes (KSA) model to give students the opportunity to develop both real-world 21st Century Skills and Social and Emotional Learning Soft Skills to develop college and career readiness.

  • Knowledge: Marketing
  • Skill: Creativity—Creative Production and Innovation
  • Attribute: Resilience