Marketing

BMRKT 041 | High School Course

This course provides students with a strong foundation in fundamental marketing concepts. It teaches key principles and practical application of marketing in the workplace setting. Students will analyze the seven core functions of marketing and practice the creative problem-solving process in project-based assignments.

This course uses our Knowledge, Skills, and Attributes (KSA) model to give students the opportunity to develop both real-world 21st Century Skills and Social and Emotional Learning Soft Skills to develop college and career readiness.

Knowledge: Marketing
Skill: Creativity—Creative Production and Innovation
Attribute: Resilience

Course Details

Course Outline

Module 1: What Is Marketing?
Module 2: Researching Careers
Module 3: Market Planning
Module 4: Market Information Management
Module 5: Primary and Secondary Research (Skill)
Module 6: Pricing
Module 7: Digital Advertisement (Skill)
Module 8: Product Service Management
Module 9: Promotion Part 1
Module 10: Promotion Part 2
Module 11: Promotional Plan (Skill)
Module 12: Product Channel Management
Module 13: Case Study (Skill)
Module 14: Selling
Module 15: Sales Pitch (Skill)

Syllabus

View syllabus

Materials

BMRKT 041: Marketing - Course ReadingsOptional Paper ManualOptional $35.00